Calvin Klein Talent Deck

I created this talent deck as a personal project out of interest in luxury fashion marketing, carefully selecting individuals whose influence, aesthetic, and audience align with Calvin Klein’s brand persona and evolution. Each talent was paired with a campaign concept focused on a specific product category, including the Collection, activewear, underwear and denim. Since I did not have access to exact sales data, I developed estimated KPIs based on industry trends and did not calculate ROIs for this reason. This project showcases my ability to merge brand identity with influencer partnerships and develop strategic marketing initiatives for luxury fashion.